{"id":197,"date":"2015-12-10T06:46:36","date_gmt":"2015-12-10T11:46:36","guid":{"rendered":"https:\/\/my.vanderbilt.edu\/f2015\/?p=197"},"modified":"2015-12-10T06:46:36","modified_gmt":"2015-12-10T11:46:36","slug":"football-and-queso","status":"publish","type":"post","link":"https:\/\/my.vanderbilt.edu\/f2015\/2015\/12\/football-and-queso\/","title":{"rendered":"Football and Queso"},"content":{"rendered":"<p>I am in the Spirit of Gold marching band, so I am at every home football game.\u00a0 I think it was my sophomore year when marketing encouraged\u00a0the crowd to go to Moe&#8217;s and\u00a0obtain free queso\u00a0every time our football team scored a certain amount of points.\u00a0 Of course, since I am in marching band and I have no ticket to show the workers\u00a0after games, I do not get queso.\u00a0\u00a0 But that&#8217;s another issue for another time.\u00a0 By\u00a0getting people\u00a0excited for free queso after a successful home game, Moe&#8217;s wins\u00a0in two different ways.\u00a0 First, Moe&#8217;s\u00a0motivates the football team to score more points.\u00a0 Secondly, Moe&#8217;s gets the\u00a0excited, victorious\u00a0fans\u00a0to go to their restaurant, especially\u00a0when we win.\u00a0 The free queso that is given to fans with tickets from the game also motivates people to purchase other things from their menu.\u00a0 While you&#8217;re going to Moe&#8217;s to get your queso, you can also order a drink, get a burrito, and find other ways to spend your money.<\/p>\n<p>The other businesses around Moe&#8217;s also win from this marketing ploy.\u00a0 Let&#8217;s say that Moe&#8217;s is located between a Starbucks and a bookstore.\u00a0\u00a0 Some fans might decide to go to Starbucks for coffee after a long day outside, while others might want to go to Bread &amp; Co for a slice of a pastry.\u00a0 Some people might want to go to the bookstore and get more Commodore gear because of the amount of spirit they feel after we conquer and prevail at a game.\u00a0 It&#8217;s really a win for everyone.\u00a0 What this shows me is that pretty much anything can\u00a0be thrown\u00a0together and become a marketing strategy,\u00a0even tex-mex and football.\u00a0\u00a0People with tickets from basketball games\u00a0can also go to\u00a0Moe&#8217;s and get free queso after we score at least 65 points\u00a0when they show their\u00a0basketball\u00a0ticket to a Moe&#8217;s employee.\u00a0 One thing is for sure, the band will always yell &#8220;queso&#8221; whenever the Commodores score at sporting events.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am in the Spirit of Gold marching band, so I am at every home football game.\u00a0 I think it was my sophomore year when marketing encouraged\u00a0the crowd to go to Moe&#8217;s and\u00a0obtain free queso\u00a0every time our football team scored &hellip; <a href=\"https:\/\/my.vanderbilt.edu\/f2015\/2015\/12\/football-and-queso\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4393,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-197","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/my.vanderbilt.edu\/f2015\/wp-json\/wp\/v2\/posts\/197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my.vanderbilt.edu\/f2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/my.vanderbilt.edu\/f2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/my.vanderbilt.edu\/f2015\/wp-json\/wp\/v2\/users\/4393"}],"replies":[{"embeddable":true,"href":"https:\/\/my.vanderbilt.edu\/f2015\/wp-json\/wp\/v2\/comments?post=197"}],"version-history":[{"count":1,"href":"https:\/\/my.vanderbilt.edu\/f2015\/wp-json\/wp\/v2\/posts\/197\/revisions"}],"predecessor-version":[{"id":198,"href":"https:\/\/my.vanderbilt.edu\/f2015\/wp-json\/wp\/v2\/posts\/197\/revisions\/198"}],"wp:attachment":[{"href":"https:\/\/my.vanderbilt.edu\/f2015\/wp-json\/wp\/v2\/media?parent=197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/my.vanderbilt.edu\/f2015\/wp-json\/wp\/v2\/categories?post=197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/my.vanderbilt.edu\/f2015\/wp-json\/wp\/v2\/tags?post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}