Music can change he way you view the world.\u00a0 Giddy Christmas music can draw the consumer out of me to purchase things that neither my friends nor I would ever need.\u00a0 Whether\u00a0I am hearing the beautiful melisma\u00a0of Mariah Carey’s “All I Want For Christmas,” or the nostalgic, romantic Wham! ballad “Last Christmas,” music has a way of influencing my mood by unlocking a set of emotions with sleigh bells, a good beat, and lyrics that speak to whatever I am feeling that day.\u00a0 The angsty belts of Avril Lavigne used to be able to influence me to purchase those rock-star earrings I bought at Forever 21 about eight years ago.<\/p>\n
Music functions as a bridge between the consumer and the product.\u00a0 Music is probably so influential because it emphasizes the dramatic moments between drama in life that create a brand, life motto, or quote that people live by.\u00a0 Music delivers messages subconsciously to the listener who are probably nonchalantly nodding along to the beat and humming the melody while looking at items that the music targets.\u00a0 Different tempos, time changes, pitches, and content have a variety of purpose.<\/p>\n
The jingles that consumers hear when they watch a commercial have that same purpose of targeting the audience to remember a certain brand, attached with a set of emotions, and most of all the jingle is memorable which appeals to the drama of the advertisement.\u00a0 Different products can also ffiliate themselves with different genres of music according to audience.\u00a0 For example, in Forever 21, the audience is primarily middle school and high school girls.\u00a0 The artists you would hear in that shop would probably be people like Taylor Swift, Beyonc\u00e9, Avril Lavigne, and P!nk.\u00a0 In a Harry Potter movie, you would probably hear an adventurous symphony in the background of a breathtaking escapade.\u00a0 In a Twilight movie, you would probably hear something romantic, yet sad, and probably a little\u00a0“alternative.”\u00a0 The genre depends on the audience and targets consumers through this\u00a0way of “branding.”<\/p>\n
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Music can change he way you view the world.\u00a0 Giddy Christmas music can draw the consumer out of me to purchase things that neither my friends nor I would ever need.\u00a0 Whether\u00a0I am hearing the beautiful melisma\u00a0of Mariah Carey’s “All … Continue reading