Christine Rogers conducted research to understand the selling technique of customer oriented selling/selling through the customer journey. She created a booklet explaining how to sell through the customer journey, using the standpoint of a senior home community as an example.
![Screen Shot 2018-12-06 at 7.21.23 PM](https://cdn.vanderbilt.edu/vu-my/wp-content/uploads/sites/2829/2018/12/14200412/Screen-Shot-2018-12-06-at-7.21.23-PM.png)