The Role of Product Acquisition Mode in Self-and Social-signals of Status
Co-authors: Yang (Jenny) Gao and Cait Lamberton
Revising for invited second-round review.

When Thoughts of ‘Having Less’ Promote the Desire to Become One’s Best: Reminders of Resource Scarcity and the Pursuit of Self-Improvement Benefits
Co-authors: Ali Tezer and Caroline Roux
Revising for invited second-round review.

CASE: Daily Crunch Snacks: Creating a New Market in the Midst of a Pandemic.
Co-author: M’Kenzie Steele
Under review.

How States of Deficiency and Abundance Induce Vulnerability for the Self and Others.
Co-authors: Christopher Cannon and Caroline Roux
Under review.

Scarcity: Novel Antecedents and Consequences
Co-authors: Christopher Cannon and Caroline Roux
In preparation.

An Integrative Theory of Consumer Advantage and Disadvantage
Co-authors: Christopher Cannon and Caroline Roux
In preparation.

The Pursuit of Happiness: Can it Make You Happy?
Co-authors: Lauren Cheatham, David Gal and Raj Raghunathan
In preparation.
[ Read a summary of the work in KelloggInsight ]

When Reputation for Innovativeness Confers Negative Consequences for Brands
Co-authors: Jeffrey Larson and B.J. Allen
In preparation.
[ Read a summary of the work in KelloggInsight ]