Both Good from Afar…and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness
Co-authors: Jeffrey Larson and B.J. Allen
Revising for third-round review.
[ Read a summary of the work in KelloggInsight ]

Matters of Time (Scarcity): Do Offline Theories Predict Online Effects?
Co-authors: Jillian Hmurovic and Cait Lamberton
Revising for invited second-round review.

Weighing the Costs and Benefits: Reminders of Resource Scarcity Increase Attention to Tradeoff-Relevant Contextual Cues
Co-authors: Anne V. Wilson and Caroline Roux
Working paper.

Anthropomorphism and Self-Regulation: How Framing a Products as Partners versus Servants in Goal Pursuit Impacts the Pleasure from Goal Violation
Co-authors: Caroline Roux, Kamila Sobol and Laura Goodyear
Working paper.

How Ease of Categorization Affects the Use of Discounting Cues
Co-authors: Chelsea Galoni and Hal E. Hershfield
Working paper.

The Pursuit of Happiness: Can it Make You Happy?
Co-authors: Lauren Cheatham, David Gal and Raj Raghunathan
Working paper.
[ Read a summary of the work in KelloggInsight ]