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Auto experts recognize cars like most people recognize faces

Posted by on Tuesday, October 2, 2012 in News.

When people – and monkeys – look at faces, a special part of their brain that is about the size of a blueberry “lights up.” Now, the most detailed brain-mapping study of the area yet conducted has confirmed that it isn’t limited to processing faces, as some experts have maintained, but instead serves as a general center of expertise for visual recognition.

Neuroscientists previously established that this region, which is called the fusiform face area (FFA) and is located in the temporal lobe, is responsible for a particularly effective form of visual recognition. But there has been an ongoing debate about whether this area is hard-wired to recognize faces because of their importance to us or if it is a more general mechanism that allows us to rapidly recognize objects that we work with extensively.

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