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Non-Invasive Continuous Optical Lactic Acid Sensor (N.I.C.O.L.A.S.)

Marketing

Market Overview

Fig. 1: GEM Premier 5000 blood gas analyzer
Fig. 1: GEM Premier 5000 blood gas analyzer
  • 48 million inpatient surgeries in 2009 according to National Center for Health Statistics
    • Respiratory system surgeries: 1.3 million
    • Cardiovascular system surgeries: 7.3 million
  • Current Standard 
    • GEM Premier 5000 blood gas analyzer
    • Pros: Provides absolute blood lactate level
    • Cons: Requires blood draw and sample preparation

 

Ideal Customers

  • Dr. Heinz Doofenshmirtz
    • Anesthesiologist
    • Monitors patients during surgery
    • Needs to sample lactate continuously to monitor the presence of internal hemorrhage or the onset of sepsis before other symptoms hit0
  • Phyllis Jefferson, RN
    • Nurse in the ICU
    • Has patients’ vitals connected and electronically transferred constantly (1 Hz or less).
    • Needs to know lactate levels to detect onset of sepsis/organ failure
  • Dr. Courtney Lyles
    • ER Physician
    • Regularly has patients that undergo internal bleeding following traumatic events
    • Checking lactate levels continuously can signal the onset of internal hemorrhage
    • Would help with triaging patients by severity and urgency
  • Jeff Jeffries, CNA
    • CNA on a hospitalist floor
    • Checks patient vitals regularly (every 4 to 6 hours)
    • Checks lactate levels, along with pulse oxygen levels, heart rate, etc.

SWOT Analysis

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