{"id":159,"date":"2020-04-20T11:54:12","date_gmt":"2020-04-20T17:54:12","guid":{"rendered":"https:\/\/my.vanderbilt.edu\/nicolas2020\/?page_id=159"},"modified":"2020-04-20T12:04:49","modified_gmt":"2020-04-20T18:04:49","slug":"marketing","status":"publish","type":"page","link":"https:\/\/my.vanderbilt.edu\/nicolas2020\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"

Market Overview<\/strong><\/p>\n

\"Fig.
Fig. 1: GEM Premier 5000 blood gas analyzer<\/figcaption><\/figure>\n
    \n
  • 48 million inpatient surgeries in 2009 according to National Center for Health Statistics\n
      \n
    • Respiratory system surgeries: 1.3 million<\/span><\/li>\n
    • Cardiovascular system surgeries: 7.3 million<\/span><\/li>\n<\/ul>\n<\/li>\n
    • Current Standard\u00a0<\/span>\n
        \n
      • GEM Premier 5000 blood gas analyzer<\/span><\/li>\n
      • Pros: Provides absolute blood lactate level<\/span><\/li>\n
      • Cons: Requires blood draw and sample preparation<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

         <\/p>\n

        Ideal Customers<\/strong><\/p>\n

          \n
        • Dr. Heinz Doofenshmirtz<\/span>\n
            \n
          • Anesthesiologist<\/span><\/li>\n
          • Monitors patients during surgery<\/span><\/li>\n
          • Needs to sample lactate continuously to monitor the presence of internal hemorrhage or the onset of sepsis before other symptoms hit0<\/span><\/li>\n<\/ul>\n<\/li>\n
          • Phyllis Jefferson, RN<\/span>\n
              \n
            • Nurse in the ICU<\/span><\/li>\n
            • Has patients\u2019 vitals connected and electronically transferred constantly (1 Hz or less).<\/span><\/li>\n
            • Needs to know lactate levels to detect onset of sepsis\/organ failure<\/span><\/li>\n<\/ul>\n<\/li>\n
            • Dr. Courtney Lyles<\/span>\n
                \n
              • ER Physician<\/span><\/li>\n
              • Regularly has patients that undergo internal bleeding following traumatic events<\/span><\/li>\n
              • Checking lactate levels continuously can signal the onset of internal hemorrhage<\/span><\/li>\n
              • Would help with triaging patients by severity and urgency<\/span><\/li>\n<\/ul>\n<\/li>\n
              • Jeff Jeffries, CNA<\/span>\n
                  \n
                • CNA on a hospitalist floor<\/span><\/li>\n
                • Checks patient vitals regularly (every 4 to 6 hours)<\/span><\/li>\n
                • Checks lactate levels, along with pulse oxygen levels, heart rate, etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                  SWOT Analysis<\/strong><\/p>\n

                  \"swot\"<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

                  Market Overview 48 million inpatient surgeries in 2009 according to National Center for Health Statistics Respiratory system surgeries: 1.3 million Cardiovascular system surgeries: 7.3 million Current Standard\u00a0 GEM Premier 5000 blood gas analyzer Pros: Provides absolute blood lactate level Cons: Requires blood draw and sample preparation   Ideal Customers Dr. Heinz Doofenshmirtz Anesthesiologist Monitors patients…<\/p>\n","protected":false},"author":8632,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-159","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/my.vanderbilt.edu\/nicolas2020\/wp-json\/wp\/v2\/pages\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my.vanderbilt.edu\/nicolas2020\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/my.vanderbilt.edu\/nicolas2020\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/my.vanderbilt.edu\/nicolas2020\/wp-json\/wp\/v2\/users\/8632"}],"replies":[{"embeddable":true,"href":"https:\/\/my.vanderbilt.edu\/nicolas2020\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":3,"href":"https:\/\/my.vanderbilt.edu\/nicolas2020\/wp-json\/wp\/v2\/pages\/159\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/my.vanderbilt.edu\/nicolas2020\/wp-json\/wp\/v2\/pages\/159\/revisions\/164"}],"wp:attachment":[{"href":"https:\/\/my.vanderbilt.edu\/nicolas2020\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/my.vanderbilt.edu\/nicolas2020\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}