I was very much surprised at the playfulness and diversity of Bernard’s exercises, although I do have to say maths aren’t my strongest suit. I particularly enjoyed his explanation of what cultural domain analysis is, and the example he uses. I had already heard of such phenomenon such as the Inuits having more than a dozen different words to describe snow when the English (and most of Western languages) only have one. This and the example of “grue” demonstrate the influence of one’s environment on one’s perception. It also reminded me of Franz Boas’ dissertation on sea colour and how the colour of the sea can be perceived differently according to one’s culture. One can observe such variation in the Free Listing exercise particularly, which Bernard describes as a “prelude to cluster analysis and multidimensional scaling.” He explains that according to where one is from, they won’t be listing the same types of tree, of animals or family members. One could explore this activity according to the gender of the participants but also their age, their class and many more different criteria.