October, 2018
Step 3: Customer Retention
Oct. 26, 2018—For our third installment of this blog intended to show the transition of a digital media company into a live sportsbook through the use of digital marketing, I will talk about a major theme: Customer Retention. Before we move forward, let’s first quickly remind ourselves of the previous two topics. First, we set up free-to-play...
Step 2: Promotion and Customer Acquisition
Oct. 16, 2018—Alright, second installment time. To review last week, I created this blog in order to show the transition of a digital media company into a live sportsbook through the use of digital marketing. I will mainly focus on a company called BetChicago, and step 1 was to set up free-to-play games and analytics. Now that...