November, 2018
Step 5: Data Delivery
Nov. 23, 2018—To review all I’ve walked through so far, the intent of this blog was to show the process of using the assets of a digital media company to transform it into a live sportsbook. The first four steps of the process, Free-to-Play Games and Analytics Set-Up, Promotion and Customer Acquisition, Customer Retention, and Review, Reimagine,...
Step 4: Review, Reimagine, Repeat
Nov. 11, 2018—Now, the foundations have been laid for acquiring and retaining customers for a new sportsbook, but it is not the time to be complacent in the approach. While there is still more time until sports betting is legalized in more regions, our clients must continue to build their databases and promote their brands. Using many...