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Step 5: Data Delivery
Nov. 23, 2018—To review all I’ve walked through so far, the intent of this blog was to show the process of using the assets of a digital media company to transform it into a live sportsbook. The first four steps of the process, Free-to-Play Games and Analytics Set-Up, Promotion and Customer Acquisition, Customer Retention, and Review, Reimagine,...
Step 4: Review, Reimagine, Repeat
Nov. 11, 2018—Now, the foundations have been laid for acquiring and retaining customers for a new sportsbook, but it is not the time to be complacent in the approach. While there is still more time until sports betting is legalized in more regions, our clients must continue to build their databases and promote their brands. Using many...
Step 3: Customer Retention
Oct. 26, 2018—For our third installment of this blog intended to show the transition of a digital media company into a live sportsbook through the use of digital marketing, I will talk about a major theme: Customer Retention. Before we move forward, let’s first quickly remind ourselves of the previous two topics. First, we set up free-to-play...
Step 2: Promotion and Customer Acquisition
Oct. 16, 2018—Alright, second installment time. To review last week, I created this blog in order to show the transition of a digital media company into a live sportsbook through the use of digital marketing. I will mainly focus on a company called BetChicago, and step 1 was to set up free-to-play games and analytics. Now that...
Step 1: Free-to-Play Games and Analytics Set-Up
Sep. 26, 2018—Hey readers, welcome to my new blog. The intent of this blog is to show the process of taking a digital media company and transforming it into a ready-to-accept bets sportsbook through digital marketing. I say ready-to-accept since it is possible that U.S. legislation is still not fully fledged out by the time that the...