November, 2018
Personal Brand Development: Part 5
Nov. 15, 2018—In taking Emily’s insight to heart, I started to think about how I could analyze the success of my personal brand. First of all, I decided that it would be beneficial for me in the long run to invest my time in learning more about analytics. So, signing up for some free Google Analytics courses...
Data, Data, Data
Nov. 14, 2018—So, how do you know that all of your branding efforts are successful? Let’s analyze the data! I sat down with MP&F’s Digital Advertising Specialist, Emily, to discuss how she uses analytics to track the success of branding efforts. Here are my top takeaways: Pixels are important Utilize Facebook analytics Be strategic with what content you...
Personal Brand Development: Part 4
Nov. 12, 2018—Using Knight’s advice, I began thinking about how I could ensure that I will be able to maintain a sense of longevity with my personal brand. First, I thought about ways in which Instagram users can connect with their followers. Instagram stories have allowed people to post polls, which their followers can vote on. This...
Continuing the Conversation
Nov. 11, 2018—Brands are not successful in the long run if they are stagnant and out-of-touch. According to an online Forbes article, “[m]arketing is like a game of chess, which isn’t won in a single move” (Kareh, 2017). So, your connection with an audience should not be a one-time occurrence. So, I sat down with MP&F’s Director...
Personal Brand Development: Part 3
Nov. 8, 2018—It can be a bit difficult to see how the lessons learned about rebranding a company can be applied to a personal brand. However, it is important to consider because people change. As an individual, my interests and overall personality will grow and change over time. It can be hard to wipe a clean slate and restart...
Time for A Change
Nov. 7, 2018—Have you considered that your favorite brands might have shifted and changed throughout the years? Trends are constantly shifting, and it is a major balancing act for companies to both stay true to their image and keep up with modern trends in order to stay relevant. For many companies, this calls for a rebrand. I...
Personal Brand Development: Part 2
Nov. 5, 2018— In terms of designing the visual side of my own personal brand, I went back to my key words in order to design my own logo on Canva. I also took advice from a Canva article that says that “[a] successful logo is the anchor of a brand and its design should represent...
A Brand is More than A Logo
Nov. 4, 2018—What do you think of when you think of your favorite brand? One of the first things that...