SWOT Analysis
Strengths
○ strong staff leadership (human capital)
■strong horizontal linkages between different staff functions (not siloed)
○ name recognition
■positive reputation in Nashville community
○ lots of options for donors (with different types of funds and everything)
■flexibility
■be all things to all people
■100% customizable expereince for donors
○ governing board with many big names on it and lots of expertise–Also addresses a guiding question
■board brings high -profile to organization in the community
■diversity of interests and sectors reperesented
○ Approach to giving – as relates to mission and vision – is strong
○ Not reliant on donor funds to operate org
■100% of donated funds go to services
■expense/income ratio is good
■opperationaly efficient
○ Strong investment strategy
■millions in income each year just b/c of investments
Weaknesses
● Lack of openness
■financials ARE available
■they define what should be transparent and what shouldn’t
■try to make information available, but on their terms
■keep it close to the chest – not willing to share information
■flood response
■Lehman may not be open to feedback, questioning about strategy
● lack of understanding how expectations evolve
● strong belief in the success of the organization as-is
● Organizational structure-tasks don’t seem to be clearly delineated (as of Ellen’s interview)–addresses a guiding question
■not knowing when to delegate
■eveyone is involved in all projects – especially Ellen is involved in every project – high positional authority
■not sustainable for Lehman or staff
■in a transitional moment – from small, diy organization to bigger
■Is there any push-back from staff? Is Lehman open to internal collaboration? At what point does being a visionary get in the way of managing a transitioning organization?
■Lehman guides all
○ Volunteering
● Unknown strength outside of Nashville – Nashville-centric board, staff, initiatives
must come to Nashville to establish
Opportunities
● National or international consulting – networking with other CFs
○ not involving finances, but knowledge
○ network of sharing information with other foundations and NGOs who are responding to community needs
● Grow volunteer opportunities within organization
○ not currently opening their doors to people who want to get involved in the work of the foundation – outside of specific events.
○ givingmatters.org lists 350 volunteers – who? where? how?
● Replace VP – Lani Wlikeson Rossmann
● Revisit United Way merger – in a less formal way than full merger.
○ Administrative partnership for overhead costs?
○ Horizon scanning for upcoming issues and needs?
○ Team up on timing solicitation
○ Creating database of “need”
○ Refer givers if needs don’t align
○ Do all your “banking” in one place: UW is checking account, CF is savings account
● How are needs measured/assesed/forecasted/tracked?
○ Formalize this process – who is responsible? what professional sources are being tapped?
● Advocacy and Lobbying
○ being proactive instead of reactive to issues that effect donors
○ current approach is to be very aware of issues (i.e. tax law), but only to react to changes, not effect them.
● public interface – really reaching all audiences
○ facebook?
○ what else can they be doing to reach more than the npr crowd?
○ facilitates cause marketing, but don’t do it for themselves
● Create a strategic plan that really works
○ Current plan doesn’t address what the gaps are, seems to be more of an account of what has been done in the past
○ Good to be flexible about goals and vision – it should be a responsive, living document – but there needs to be a sense of accountability from the staff to adhere to the document
Threats
Economy/resource constraints
Changing Tax Law – tax deductible donations
Changes in regulatory environment
Trust-level with community
must be very cautious about the face of the org – i.e. Lehman – because she is synonomous with the organization, any negative reflection of her will reflect poorly on her
negative media
ethics violations
Staff burnout
is the workload at a sustainable level? are expectations realistic?
Lack of succession plan
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