In high fashion, wearing logos has lately become a trend that was not present as recently as a few years ago. Now, certain brands can make their clothing very appealing, notably to Millennials and Generation Z, by putting their name on the article as a center for the design of the product.

Sometimes, particular ideas can be conveyed when someone wears a shirt or shoes or any piece of clothing with a brand name deliberately displayed on it, especially in different contexts. People want to wear clothes that communicate who they are, because what one wear’s can have a lot of influence over how people see them. In this TEDx, Manou Messmann explains just how much influence clothes can have over a person’s life.