Kelly Goldsmith, Ph.D.
Professor of Marketing
Owen Graduate School of Management
Dr. Goldsmith is a behavioral scientist who examines consumers’ responses to goals and threats, uncovering and explaining seemingly paradoxical effects.
For more on Dr. Goldsmith and her work visit: ProfGoldsmith.com
Dr. Goldsmith began her research program as a doctoral student in marketing at Yale University, where her research on self-regulation integrated behavioral decision theory with goal theory. After receiving her doctorate, Dr. Goldsmith joined the Kellogg School of Management as an Assistant Professor of Marketing. At Kellogg, she received multiple honors and awards for both her research and teaching. In 2017, she joined the Owen Graduate School of Management at Vanderbilt as an Associate Professor of Marketing. She was promoted to full professor in 2021. She publishes regularly in top marketing and psychology journals, and is currently serving on the editorial review boards of three major marketing journals: the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Consumer Psychology.
Recently, she co-edited four special issues for marketing journals, one on scarcity and consumer decision making (Journal of the Association for Consumer Research, 2020), two on the behavioral response to the COVID-19 pandemic (Journal of the Association for Consumer Research, 2021 and 2022), and one on consumer psychology for the greater good (Journal of Consumer Psychology, 2021).
She is an Area Editor for the Journal of Marketing Research and the Journal of the Academy of Marketing Science.