CASE: Paramount: Taking RuPaul’s Drag Race for a Subculture to Mainstream
Co-authors: Chris Beless, April C. Hughes, Penny Dolan
Ivey Publishing, 2022

CASE: Liquid Death: Water Made Metal
Co-author: Anne V. Wilson
Ivey Publishing, 2022

CASE: Daily Crunch Snacks: Creating a New Market in the Midst of a Pandemic
Co-author: M’Kenzie Steele
Ivey Publishing, 2023

The Power of Customers’ Mindset
Co-authors: Jing Xu and Ravi Dhar
MIT Sloan Management Review, 2010