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Author Archives: Saba Getaneh
The Christmas Carols Never End
I’m the kind of person who listens to Christmas music before Halloween even starts, so a good Christmas movie is definitely always “on the list” for me. However after watching so many films I could only help but wonder, how … Continue reading
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Frosty Card
While rummaging through old things, I found an old key holder with a Wendy’s frosty card attached to it. Late in the year of 2013 I went to Wendy’s after a late football game and the lady at the cash … Continue reading
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Grammy Concert Commercial
I have always been amazed at the strategic fitting of commercials inside of a television program. There are television broadcasts that fit in different types of commercials that relate to the audience in so many different ways. For example, this … Continue reading
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The Role of Music in Advertising
Music can change he way you view the world. Giddy Christmas music can draw the consumer out of me to purchase things that neither my friends nor I would ever need. Whether I am hearing the beautiful melisma of Mariah Carey’s “All … Continue reading
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Gym/ New Year’s resolution
I may have already mentioned that I work at the Vanderbilt Recreation and Wellness Center. One new thing that we are offering this year is the “60 for 60.” The “60 for 60” is a promotional idea that we are … Continue reading
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Black Friday
Whenever I see a comedy segment on Black Friday, it sort of reminds me of the way that Dickens used to give the middle and upper classes a glimpse into the life of the poor. While Dickens used to use … Continue reading
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Help, I’ve Eaten and I can’t get up
One of the alto saxophones in my section of marching band posted a picture of his Thanksgiving dinner plate onto his twitter page. The dinner plate had the caption “Help, I’ve eaten and I can’t get up.” If you watched a … Continue reading
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Multiple Releases
What do Suzanne Collins, Stephenie Meyer, and J.K. Rowling all have in common? In addition to being authors who have been financially successful in selling books to a young adult audience, these women have also taken a leaf from Dickens’ … Continue reading
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Football and Queso
I am in the Spirit of Gold marching band, so I am at every home football game. I think it was my sophomore year when marketing encouraged the crowd to go to Moe’s and obtain free queso every time our football team scored … Continue reading
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Holidays
Over the break, I saw a Walmart commercial selling “consumer items.” These items are aimed at a target audience of consumers rather than users because the items Walmart advertised are seasonal and not reusable. The goal of the commercial was … Continue reading
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